Your Home Page is NOT Your Website

However, while I wholeheartedly agree with the overall point he is making, the issue is not that …too many marketers and communicators are destroying whatever credibility their homepages have left with customers by filling them with useless graphics and meaningless words. While this may have been true a few years ago, the majority of web teams have moved beyond happy, smiling faces and marketing jargon to creating home pages that are useful and engaging. The problem is simply that there is an undue emphasis on a website's home page relative to the attention it receives from its users. This is not surprising given that this is the main page by which the web tea...